Search

Shaping Neighborhoods with Jeff Levine

Internet Pioneer David Clark’s Lessons for the AI Age

Shaping Neighborhoods with Jeff Levine

Are Capitalism and Democracy Fundamentally Incompatible? A Conversation with Mordecai Kurz

Applied AI Bundle - Generative and Agentic AI

Principles of Manufacturing

The real question behind the Trolley Problem

The lies your camera tells you

The Fundamentals of Understanding Cancer Genetics with Summer Morrill

Economic Crises

The Fundamentals of Understanding Cancer Genetics with Summer Morrill

Dry spells and downpours

Cross-cultural engineering in MIT + India partnerships

MIT ESD.57 Technology-based Business Transformation, Fall 2007(Select Lectures)

10. Organization and cultural issues - building and managing a virtual organization

9. The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy

6. Operationalizing the strategy - key external factors; Major role of market experimentation and end-user innovation

5. Operationalizing the strategy - key internal factors; Market and application segmentation, internal measurements, management reviews

4. Strategy formulation - key internal factors

3. Strategy formulation - the internet and the Web as major disruptive forces; Coming up with the IBM internet strategy; The future of the internet